Brand platforms
Enduring organising ideas, voice and messaging systems built to guide every expression.
Kuala Lumpur · Dubai · Sydney
What we do
Strategy · Ideas · Words
Brand positioning & identity
Positioning, naming, verbal and visual identity, packaging and launch systems.
Campaign ideas
Channel-neutral concepts built to travel across formats and markets.
Copy & content
Naming, narratives and copy from the first headline to the final detail.
Pitches & projects
Senior creative direction for launches, pitches and pivotal moments.
Selected work
Selected work by K. Creative founder Justin Kuruvilla, created during previous roles at Ogilvy, Leo Burnett, Wieden+Kennedy, Dentsu and other agencies.
How K. Creative works
Creative leadership at the core.A team built for the brief.
K. Creative is led by Justin Kuruvilla, a senior creative and copywriter who has worked at Ogilvy, Wieden+Kennedy, Leo Burnett and Dentsu.
You work directly with the person doing the thinking. When a project needs more hands, K. Creative builds a trusted specialist team around the job.
Ideas created for
Selected brand experience: Toyota, UNIQLO, Prudential, IBM, IKEA, Subway, M1, Vodafone.
Agency experience
OgilvyWieden+KennedyLeo BurnettDentsu
Get in touch
Have a brief,
a problem, or the
start of a thought?
Justin Kuruvilla
Strategic & Creative Director